Retail Execution Platform

Retail execution that turns strategy into sales.

FMCG brands lose revenue every day to empty shelves, missing displays and poor execution. Roamler gives you the data and the resources to act on it across any European retail network.

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3–5×

typical programme ROI identified in one quarter

european markets where we audit every week

48h

from store audit to decision in your dashboard

Do you know where your brand is losing revenue?

FMCG brands spend 2–3% of their revenue on in-store execution. Yet many decisions are still driven by routine rather than data.

Field teams follow predefined routes, promotions go live before they're verified, and compliance is measured after the fact—when the sales opportunity has already been missed.

Is my promotion set up correctly?

Are there competitor brands in my display?

Are my products fully stocked?

Is my planogram being followed?

How much shelf space am I actually getting?

✓

Let Roamler be your eyes on the field

We turn fragmented data into actionable insights, prioritise the stores that matter most and deploy the right resources exactly where they're needed.

Without Roamler

Compliance checked weeks after activation, when it's too late to act

Field team follows a fixed route, visiting stores that don't need attention

Each team (CatMan, field, trade marketing, finance) works from different data

Revenue lost to execution gaps is never identified, it's absorbed as market conditions

→

With Roamler

Compliance visible within 48h of activation, field can fix it while the operation is still live

Field team arrives in the store knowing the situation & what to fix

One unified dashboard so the whole company has a clear view

Execution gaps are named, quantified, and closed before they reach the P&L

One partner for every retail execution challenge

1. Track & Benchmark

Insights — Track share of shelf, OOS, pricing, planogram compliance and promotional execution.
Mystery Shopping — Measure customer experience and brand compliance.
Retail Monitor — Daily monitoring of fresh product compliance and presentation.

2. Detect Issues & Take Action

ROSA — Analyse EPOS data to identify availability failures and prioritise action.
Sales & Merch — Deploy merchandising resources for POS installation, shelf replenishment and in-store sales support.

3. Empower Your Team

Focus — Increase field productivity with smarter store visits and remote task management.

Choose your team

Trade Marketing

⚡Compliance visible within 48h of activation
📸Verified execution proof per store
📊Hard evidence of non-compliance per retailer

Field Sales

🗺️Prioritised store list to visit
📋Pre-built store brief before arrival
⏱️Less travel, faster visits, better results

Category Management

📐Check revenue gap by retailer, by SKU, by store
🔍Isolate execution failure from market performance
🎯Prioritise the stores with the highest growth potential

Client results

What happens when you close the gap between plan and execution.

Mars

600

white field visits eliminated

Giving sales teams the visibility they need to maximize coverage and grow revenue.

Barilla

100%

of the ND reached in 8 weeks

By having clear visibility into missing distribution, regional managers could quickly identify and fill gaps.

FrieslandCampina

+10%

of distribution for new products

We detected the stores with the most critical issues, and the field force were directly redirected to these locations.